Friday, October 31, 2008

Heidi Klum Milkmaid

Heidi Klum’s Got Milk? AD Photoshoot -- World-famous style icon Heidi Klum today unveiled her latest fashion accessory – the famous got milk? ‘stache in her first-ever Milk Mustache ad at Los Angeles’ colorful bookstore, Every Picture Tells a Story. Klum, along with the National Milk Mustache "got milk?" Campaign and People Magazine, hosted family-focused Halloween festivities during which she read Halloween tales to kids, while families donned their own milk mustaches.

With her busy schedule as a mother of three, host of “Project Runway” and model extraordinaire, Klum recognizes there are health benefits for her and her family that can only come from milk. Klum’s ad will debut in People Magazine on October 17. The ad copy reads, “Haute Cowture. Trick or treat? Just in time for Halloween, the “Project Runway” host dressed up as a milkmaid (and was joined by a live cow) to promote the beverage.

“Haute Cowture. Trick or treat? There’s no trick to it,” the ad reads. “The 9 essential nutrients in milk make it the perfect after-treat treat for your whole family. So this Halloween, dress up your costume with a look that’s always in style. Wunderbar!”

According to a release from a campaign rep, Heidi debuted the campaign at the Every Picture Tells a Story art gallery and bookstore in LA, where she hosted Halloween festivities and read stories to children. Visit for behind-the-scenes Video from Heidi’s ad photoshoot.